Project Location: Chelsea Harbour, London
Project Duration: 8 weeks
Project Value : £NDA
Project Lead  : Guy Murray, Home Automation Specialist

You can watch the case study movie here

Project Features

● Video wall made up of 4 x 55″ 4K HDR Samsung Displays
● 4K Ultra HD Samsung display
● Sonance invisible in-ceiling speakers
● Crestron Control solution with touch screens
● Sonos streaming system
● Tripleplay Digital Signage
● Cisco Network Switch


In Brief

Located in the world’s premier destination for design – Design Centre, Chelsea Harbour – Studio Franchi uses cutting-edge technology, combined with over 50 years of experience in the architectural hardware industry, to deliver an immersive and compelling client experience. When the Franchi team were looking to develop a showroom for their extensive collection of top of the range architectural accessories, they came to Smartcomm. Just like the architectural hardware they source from around the globe, they wanted their Studio to deliver a unique and luxurious experience for both B2B and B2C clients. The showroom had to both inspire and showcase the wealth of options available.

To properly showcase the beautiful accessories and deepen client engagement, a bespoke solution was created. When a drawer is opened in the display cases, sensors identify which drawer. Programming allows the system to identify the contents within the drawer and this triggers a playlist on the video wall. This is combined with automated ambience control of every step of the client’s journey for a compelling and immersive experience.

For more information and the full case study please click on the link below. To arrange a visit and learn more about the architectural harware available, you can visit the website at You can also follow them on various social media channels, their handle is @franchispec.


For all enquiries please call us on: 01494 471 912 or use our contact form below

Contact Residential, Hospitality & Leisure