Project Location: Marble Arch, London
Project Duration: 8 weeks
Project Value: £300K
Project Lead: Clive Mosby, Residential Director
● Bespoke curved LED Video Wall of 55 x 1.5mm Pixel Pitch Samsung Panels
● 85″ and 75″ 4K Ultra D Samsung Displays
● Aminas Invisible Plaster-In SPeakers
● Crestron Control Solution
● Crestron Mercury Table-top Conference System
The Marble Arch Place Marketing Suite is a study of elegance and effortless technology. Almacantar was looking to develop a marketing suite for its latest landmark development, The Bryanston, Hyde Park, a collection of super-prime residences. The suite had to effectively recreate the properties in all their sumptuous elegance, whilst showcasing the unrivalled views over Hyde Park and the city. To bring that experience to life, Almacantar chose to work with Smartcomm.
The open plan Marketing Suite is divided into zones, which each have a role to play in engaging the visitors’ senses and increasing their understanding of the development. The central seating area pivots around the big screen which hosts visual content including films and imagery, along with its ability to reflect a floor-to-ceiling ‘window’ providing virtual views from the residences. The suite also comprises of a concept kitchen space and bathroom built to specification, to combine the physical and digital experiences for visitors.
The suite is centred around the magnificent, bespoke curved video wall made up of fifty-five 1.5 Pixel Pitch Samsung LED panels. The panel’s dynamic peaking allows the wall to reach brightness levels nearly 2 times higher than standard LED maximums. The vibrant colours and realistic viewing experience revitalises customer engagement making it a highly compelling and immersive experience. It allows the viewer to feel as though they are looking out of an actual apartment window. The content throughout the suite is tailored for each visitor and the video wall provides a unique platform for the visitor to experience what it would be like to live at The Bryanston.